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Aftermarket Communication
Jornal das Oficinas
Jornal das Oficinas is an independent, printed publication aimed at the after-sales sector of light and heavy vehicles. In addition to being sent by post, it also has a distribution network, which has more than 350 OJ partner parts retailers. It has a circulation of 12,000 copies and is the leading publication in the sector in Portugal. It has an online digital version.
For 2024, the big news is the return of Revista dos Pneus to its origins. With the evolution of the market, parts and tires are part of a single sector. Therefore, we decided to combine the two publications (Journal das Oficinas and Revista dos Pneus) into a single publication. Not only did we gain more visibility, we also reduced paper waste and carbon emissions by more than 65%.
Data Sheet
Circulation: 12,000 copies
Target Audience
B2B
Manufacturers, Distributors and Retailers of light and heavy parts, Refinishing, Lubricants, Tires and Equipment, Distribution Groups, Independent Workshops, Dealers and Networks of light and heavy mechanic workshops, collision, tires, glass.
Off set 4 colours
Print
on certified paper
Jornal das Oficinas is printed on paper originating from self-sustainable forests located in northern Europe and whose production process complies with environmental standards.
2024
Bimonthly
6 annual editions
Edition 214 (December/January 2024)
Edition 215 (February/March 2024)
Issue 216 (April/May 2024)
Issue 217 (June/July 2024)
Edition 219 (August/September 2024)
Issue 219 (October/November 2024)
Issue 220 (December/January 2025)
Size: 220X300mm + 3mm bleed
Circulation per edition: 12,000
Audience per edition: 60,000 readers monthly
Digital audience: 77,000 readers monthly
Circulation in Fairs: 15,000
Advertising format: PDF, EPS,TIF or JPEG (curves)
Image resolution: 300 DPI
Color range: CMYK
Specific location: +25% of the value
Commercial contact:
Media Kit 2025
Printed edition
FRONT COVER
TOPBANNER
€1050
220 x 30 mm
(width x height)
FRONT COVER
SUPERIOR SEAL
€600
45 x 45 mm
(width x height)
FRONT COVER
EMPHASIS
€1250
95 x 95 mm
(width x height)
FRONT COVER
LOWER SEAL
€500
45 x 45 mm
(width x height)
FRONT COVER
LOWER SEAL
€450
45 x 45 mm
(width x height)
COVER
BACK COVER
€1800
220 x 290 mm
3 mm bleed
(width x height)
INTERIOR
PAGE
€1450
220 x 290 mm
3 mm bleed
(width x height)
INTERIOR
INSERT
€1750
A4
Front and back
(does not include printing)
COVER
VRS BACK COVER
€1500
220 x 290 mm
3 mm bleed
(width x height)
INTERIOR
1/2 PAGE
€950
220 x 145mm
3 mm bleed
(width x height)
TITLE
Text
EDITORIAL
ADVERTISING
€1800
(1 Page)
COVER
VRS COVER
€1600
220 x 290 mm
3 mm bleed
(width x height)
INTERIOR
1/2 PAGE
€950
110 x 290 mm
3 mm bleed
(width x height)
LOGO
Text
SPONSORSHIP
WORKSHOP OF THE MONTH
€400
(Logo)
INTERIOR
DOUBLE PAGE
€2400
440 x 290 mm
3 mm bleed
(width x height)
INTERIOR
1/4 PAGE
€600
110 x 145 mm
3 mm bleed
(width x height)
INTERIOR
BASEBOARD
€600
220 x 65 mm
3 mm bleed
(width x height)
TIPS
COLUMN
€600
(Logo + text)
Calendar
Planning 2025
Book your stamp
Publication
December/January edition of the JO
Commercial contacts:
Meyle
“AP Comunicação is an important partner and a source of information for our operations in Portugal"
Aser
"AP Comunicação has helped us a lot to understand the Portuguese aftermarket"
ZF
“AP Comunicação is an essential part of the aftermarket in Portugal”